Джерело:
The Guardian newspaper: International | guardian.co.uk
Дата публікації:
01/10/2024 16:39
Постійна адреса новини:
http://www.vsinovyny.com/11332320
01/10/2024 16:39 // The Guardian newspaper: International | guardian.co.uk
Label doubles down on house codes as empty birdcage signals its last creative director – Virginie Viard – has flown
The birdcage on the Chanel catwalk was empty, its door swung open. A metaphor for a house that is without a designer after Virginie Viard’s recent departure – the bird has flown – and a Chanel Easter egg, a wink to a teenage Vanessa Paradis swinging in a birdcage in a 1991 advertisement for Coco fragrance that was itself a reference to the birds Coco herself kept in her Paris home.
This birdcage was scaled for a golden eagle, almost reaching the 45-metre ceiling height of the Grand Palais – appropriate for a brand that has grown from Coco’s apartment to become a $20bn (£15bn) business.
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