NBCUniversal deploys AI to help Olympics marketers shape creative in divisive time

Джерело:
Advertising Age - DataCenter

Дата публікації:
13/01/2021 16:00

Постійна адреса новини:
http://www.vsinovyny.com/7446075

13/01/2021 16:00 // Advertising Age - DataCenter

The tool uses machine learning to examine the efficacy of nearly 700 past Olympic ads and provide suggestions to improve advertisers' messaging.

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